Nicole Dickerson

Nikki Dickerson is a digital marketing strategist with more than 10 years of experience helping brands grow across paid media, SEO, influencer partnerships, and content. She specializes in looking at the full customer journey and figuring out which channels and partnerships actually move the needle. At Affiliate Strat, Nikki brings that big-picture marketing perspective to affiliate platforms, program strategy, and the tools brands use to build and scale stronger partner programs.

affiliate marketing double dipping explained

Affiliate Double Dipping Explained: Why Your Commission Payouts Don’t Add Up

Affiliate Strategy / By

If you manage an affiliate marketing program long enough, you’ll eventually encounter a month where the numbers refuse to reconcile. Let’s say your networks report 1,140 affiliate conversions, but your store platform shows only 1,000 orders touched by affiliates. Commission spend looks like it grew faster than revenue, the finance team wants an explanation, and …

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Awin vs. Everflow: Comparing the Traditional Network Model and a SaaS Tracking Platform

Affiliate Brand Tools / By

Awin and Everflow represent two very different sides of partner management. Awin is an affiliate network — a marketplace where brands and publishers find each other, with tracking, validation, and payouts running on the network’s infrastructure. Everflow is a partner marketing platform that your team runs, tracks with, and owns, where the partner relationships are …

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How to Track Affiliate Leads vs Funded Accounts for Finance Brands

How to Track Affiliate Leads vs Funded Accounts for Finance Brands

Affiliate Brand Tools / By

An affiliate manager for a lending or banking brand can have a program that looks great by every top-of-funnel metric—high lead volume, strong cost per lead (CPL), or partners hitting their targets—and still be quietly losing money. The reason almost always leads back to the fact that the program is optimizing for leads, but the …

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How to Choose an Affiliate Agency: A Practical Buyer’s Guide

Affiliate Strategy / By

You’ve decided your affiliate program needs outside help. That’s usually the easy part. The harder question is how to tell a good agency from one that just has a polished pitch deck. Once you start shopping around, you’ll run into a lot of similar phrases like “data-driven,” “performance-based,” and “deep publisher relationships.” Yet those phrases …

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Is An Affiliate Agency Worth It? A Decision Framework for Brands on the Fence

Affiliate Strategy / By

An affiliate agency is worth it when a brand has an established program, healthy enough margins to absorb a retainer plus commissions, and no in-house way to measure incrementality. It’s usually not worth it yet for pre-revenue brands or ones running on thin margins. Every brand running a successful and growing affiliate program eventually comes …

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How to Track Affiliate Performance for Loan and Lending Brands

How to Track Affiliate Performance for Loan & Lending Brands

Affiliate Brand Tools / By

Lending is one of the hardest verticals in affiliate marketing to measure correctly and one of the most punishing to get wrong. A click doesn’t tell you much. Even a submitted application doesn’t tell the whole story. The real signal, the number that really determines whether a partner is worth paying, sits weeks downstream. Did …

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