Multiple affiliates could play a part in one sale. A consumer sees a product advertised by a creator on TikTok and then reads a review on the product. After a week of thinking about it, they do a quick Google search and come across a discount code, which convinces them to make the purchase. How …
First Click vs Last Click Attribution in Affiliate Marketing Read More »
Choosing an affiliate marketing agency can be challenging, and the process doesn’t quite look the same for a DTC brand as it does an enterprise business. The goals may be the same but the roadmap looks very different. Most businesses prioritize growth, and for a DTC brand, that could be acquiring new customers, shifting your …
If the same partners are showing up in every report, your revenue line is flat, and your agency’s updates have started to feel like a formality, you may suspect that something’s wrong and that you need a new affiliate agency. However, affiliate marketing is just opaque enough that you can’t quite prove it and you’re …
You’ve decided your affiliate program needs outside help. That’s usually the easy part. The harder question is how to tell a good agency from one that just has a polished pitch deck. Once you start shopping around, you’ll run into a lot of similar phrases like “data-driven,” “performance-based,” and “deep publisher relationships.” Yet those phrases …
How to Choose an Affiliate Agency: A Practical Buyer’s Guide Read More »
An affiliate agency is worth it when a brand has an established program, healthy enough margins to absorb a retainer plus commissions, and no in-house way to measure incrementality. It’s usually not worth it yet for pre-revenue brands or ones running on thin margins. Every brand running a successful and growing affiliate program eventually comes …
Is An Affiliate Agency Worth It? A Decision Framework for Brands on the Fence Read More »
When affiliate marketing programs took off, I thought they naturally became more successful with time. The process seemed pretty straightforward. Recruit partners, determine commission rates, set up tracking, and over time the program would develop. As time went by, more affiliates would join, revenue would increase, and eventually it would become one of the most …
Did Your In-House Affiliate Program Stall? Here’s How to Diagnose and Revive It Read More »
What should you look out for to signal that your influencer program has grown beyond the realms of in-house management? If you spend too long managing creators, are unsure about ROI, or are looking to scale with ‘always on’ campaigns, it’s worth considering. Plans to expand internationally, increasingly complex compliance, and a team stuck between …
Signs You Need to Hire an Influencer Marketing Agency Read More »
The world of affiliate and creator marketing for ecommerce brands is growing and changing fast. If you’ve been with Superfiliate for a while, you may have started to find the edges of what’s possible and wonder if there’s a better alternative. Maybe you’re a brand that started out on Shopify but has since expanded to …
6 Superfiliate Alternatives, Based On the Problem You’re Trying to Fix Read More »
Somewhere around the third or fourth month of running micro-influencer recruitment in-house, you and your program manager colleagues have hit a wall. It’s time-consuming, it’s exhausting, and it’s not efficient to be spending hours a day scrolling through social media looking for the right creators. No one has time for that long term. Then once …
You’ve Hit a Wall Recruiting Influencers On Your Own. What Do You Do Next? Read More »
Affiliate programs for subscription boxes aren’t like a normal affiliate program. In a normal affiliate program, the math is pretty simple: a partner sends you a customer who buys a $60 product. You make $60 (minus costs), you pay the partner their cut, and everyone’s happy once the transaction is complete. In this case, the …
Running Affiliate for Subscription Boxes: Structure, Partners, and Scale Read More »
