If the same partners are showing up in every report, your revenue line is flat, and your agency’s updates have started to feel like a formality, you may suspect that something’s wrong and that you need a new affiliate agency. However, affiliate marketing is just opaque enough that you can’t quite prove it and you’re …
You’ve decided your affiliate program needs outside help. That’s usually the easy part. The harder question is how to tell a good agency from one that just has a polished pitch deck. Once you start shopping around, you’ll run into a lot of similar phrases like “data-driven,” “performance-based,” and “deep publisher relationships.” Yet those phrases …
How to Choose an Affiliate Agency: A Practical Buyer’s Guide Read More »
An affiliate agency is worth it when a brand has an established program, healthy enough margins to absorb a retainer plus commissions, and no in-house way to measure incrementality. It’s usually not worth it yet for pre-revenue brands or ones running on thin margins. Every brand running a successful and growing affiliate program eventually comes …
Is An Affiliate Agency Worth It? A Decision Framework for Brands on the Fence Read More »
When affiliate marketing programs took off, I thought they naturally became more successful with time. The process seemed pretty straightforward. Recruit partners, determine commission rates, set up tracking, and over time the program would develop. As time went by, more affiliates would join, revenue would increase, and eventually it would become one of the most …
Did Your In-House Affiliate Program Stall? Here’s How to Diagnose and Revive It Read More »
What should you look out for to signal that your influencer program has grown beyond the realms of in-house management? If you spend too long managing creators, are unsure about ROI, or are looking to scale with ‘always on’ campaigns, it’s worth considering. Plans to expand internationally, increasingly complex compliance, and a team stuck between …
Signs You Need to Hire an Influencer Marketing Agency Read More »
The world of affiliate and creator marketing for ecommerce brands is growing and changing fast. If you’ve been with Superfiliate for a while, you may have started to find the edges of what’s possible and wonder if there’s a better alternative. Maybe you’re a brand that started out on Shopify but has since expanded to …
6 Superfiliate Alternatives, Based On the Problem You’re Trying to Fix Read More »
Somewhere around the third or fourth month of running micro-influencer recruitment in-house, you and your program manager colleagues have hit a wall. It’s time-consuming, it’s exhausting, and it’s not efficient to be spending hours a day scrolling through social media looking for the right creators. No one has time for that long term. Then once …
You’ve Hit a Wall Recruiting Influencers On Your Own. What Do You Do Next? Read More »
Affiliate programs for subscription boxes aren’t like a normal affiliate program. In a normal affiliate program, the math is pretty simple: a partner sends you a customer who buys a $60 product. You make $60 (minus costs), you pay the partner their cut, and everyone’s happy once the transaction is complete. In this case, the …
Running Affiliate for Subscription Boxes: Structure, Partners, and Scale Read More »
It’s a modern world. Affiliates are starting to look like a real revenue channel, not just a side experiment, and now you have to decide whether to keep patching it together in-house or bring in an agency that actually knows what they are doing. Most founders and early marketing leads I work with are not …
Finding the right Instagram influencers for your Shopify store is easier (and more scalable) than ever in 2026. Modern tools and platforms have streamlined the entire process, from discovery to outreach to payment, making it possible to build a high-performing influencer program without the usual chaos. Instead of manually searching and managing everything yourself, you …
How to Find Instagram Influencers for Shopify in 2026 Read More »
