Affiliate Strategy

If you manage an affiliate marketing program long enough, you’ll eventually encounter a month where the numbers refuse to reconcile. Let’s say your networks report 1,140 affiliate conversions, but your store platform shows only 1,000 orders touched by affiliates. Commission spend looks like it grew faster than revenue, the finance team wants an explanation, and …

Affiliate Double Dipping Explained: Why Your Commission Payouts Don’t Add Up Read More »

For brands, the biggest risk with loyalty and cashback partners isn’t the lack of sales they generate for you. It’s that they get paid for sales that you could have made anyway.  This concern is part of almost every debate surrounding these partnerships. While a brand foresees dependable revenue, high conversion rates, and access to …

Are Loyalty and Cashback Partners Worth It for Affiliate Programs? Read More »

Multiple affiliates could play a part in one sale. A consumer sees a product advertised by a creator on TikTok and then reads a review on the product. After a week of thinking about it, they do a quick Google search and come across a discount code, which convinces them to make the purchase. How …

First Click vs Last Click Attribution in Affiliate Marketing Read More »

Choosing an affiliate marketing agency can be challenging, and the process doesn’t quite look the same for a DTC brand as it does an enterprise business. The goals may be the same but the roadmap looks very different.  Most businesses prioritize growth, and for a DTC brand, that could be acquiring new customers, shifting your …

Best Affiliate Agencies for DTC Brands Read More »

If the same partners are showing up in every report, your revenue line is flat, and your agency’s updates have started to feel like a formality, you may suspect that something’s wrong and that you need a new affiliate agency. However, affiliate marketing is just opaque enough that you can’t quite prove it and you’re …

Signs You Need a New Affiliate Agency Read More »

You’ve decided your affiliate program needs outside help. That’s usually the easy part. The harder question is how to tell a good agency from one that just has a polished pitch deck. Once you start shopping around, you’ll run into a lot of similar phrases like “data-driven,” “performance-based,” and “deep publisher relationships.” Yet those phrases …

How to Choose an Affiliate Agency: A Practical Buyer’s Guide Read More »

An affiliate agency is worth it when a brand has an established program, healthy enough margins to absorb a retainer plus commissions, and no in-house way to measure incrementality. It’s usually not worth it yet for pre-revenue brands or ones running on thin margins. Every brand running a successful and growing affiliate program eventually comes …

Is An Affiliate Agency Worth It? A Decision Framework for Brands on the Fence Read More »

When affiliate marketing programs took off, I thought they naturally became more successful with time. The process seemed pretty straightforward. Recruit partners, determine commission rates, set up tracking, and over time the program would develop. As time went by, more affiliates would join, revenue would increase, and eventually it would become one of the most …

Did Your In-House Affiliate Program Stall? Here’s How to Diagnose and Revive It Read More »

What should you look out for to signal that your influencer program has grown beyond the realms of in-house management? If you spend too long managing creators, are unsure about ROI, or are looking to scale with ‘always on’ campaigns, it’s worth considering. Plans to expand internationally, increasingly complex compliance, and a team stuck between …

Signs You Need to Hire an Influencer Marketing Agency Read More »

The world of affiliate and creator marketing for ecommerce brands is growing and changing fast. If you’ve been with Superfiliate for a while, you may have started to find the edges of what’s possible and wonder if there’s a better alternative. Maybe you’re a brand that started out on Shopify but has since expanded to …

6 Superfiliate Alternatives, Based On the Problem You’re Trying to Fix Read More »