Megan Abels

Megan is a marketing strategist and writer with 15 years of experience using content, automation, and smart marketing strategies to help businesses grow. Her background spans content strategy, lead generation, marketing automation, and communications, giving her a practical view of what it takes to turn a good idea into marketing that actually gets results. She enjoys working across both digital and traditional marketing and loves that no two days ever look quite the same. Based in New Zealand, Megan spends her off-hours exploring new places with her family and finding the next great spot to eat.

When to Hire an Influencer Marketing Agency

Signs You Need to Hire an Influencer Marketing Agency

What should you look out for to signal that your influencer program has grown beyond the realms of in-house management? If you spend too long managing creators, are unsure about ROI, or are looking to scale with ‘always on’ campaigns, it’s worth considering. Plans to expand internationally, increasingly complex compliance, and a team stuck between …

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How to Add Card Lnked Offers to an Affiliate Program

How to Add Card-Linked Offers to Your Existing Affiliate Program

There’s a common perception that card-linked offers (CLOs) are a marketing channel on their own because the benefits speak for itself. Put simply, card-linked offers are added to an existing affiliate program by integrating them into your current partnership tracking, attribution, and reporting framework—not by creating a separate marketing channel.  Instead of relying on clicks …

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DMi Partners Alternatives

DMi Partners Alternatives: Choosing an Affiliate Marketing Agency That Is Right for Your Brand

Whether you’re looking to sign up with an affiliate marketing agency for the first time, or you’re looking to switch, you may have already done research and come across DMi Partners. It’s easy to assume that agencies that have the most influencers or brands under their belt are the best, but the right agency is …

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