For brands, the biggest risk with loyalty and cashback partners isn’t the lack of sales they generate for you. It’s that they get paid for sales that you could have made anyway. This concern is part of almost every debate surrounding these partnerships. While a brand foresees dependable revenue, high conversion rates, and access to …
Are Loyalty and Cashback Partners Worth It for Affiliate Programs? Read More »
When affiliate marketing programs took off, I thought they naturally became more successful with time. The process seemed pretty straightforward. Recruit partners, determine commission rates, set up tracking, and over time the program would develop. As time went by, more affiliates would join, revenue would increase, and eventually it would become one of the most …
Did Your In-House Affiliate Program Stall? Here’s How to Diagnose and Revive It Read More »
Affiliate marketing is no longer just a bonus channel for financial brands. In fact, search interest for affiliate marketing for financial services has trended upward since 2025, reaching a recent peak in January 2026. This signals a newfound focus on partner-led and performance driven growth strategies. When you’re running affiliate programs in the financial industry, …
A Practical Guide: How to Manage Affiliate Compliance for Financial Brands Read More »
