Alison Huff

Alison has spent years working in digital publishing, content, and affiliate marketing, and she knows how much strategy matters when it comes to growing online. With experience on both the brand and partner side, she loves digging into affiliate programs, tools, and tactics to see what actually works. When she isn't busy helping brands succeed, she's generally working on too many creative projects at once.

Why Affiliate Programs Plateau (And What You Can Do About It)

An affiliate program can stall for different reasons, but it doesn’t mean the channel is broken beyond repair. Affiliate programs often plateau because they mature, and that maturity exposes structural inefficiencies that need to be addressed. Key Takeaways: If you’re running an affiliate program that’s hit a plateau, the good news is that it’s a …

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Prevent Click Fraud in Affiliate Marketing

How to Prevent Click Fraud in Affiliate Marketing (Real Solutions)

Click fraud is common in affiliate marketing, and it’s often approached and handled as a technical problem. You might notice sudden traffic spikes and click counts, for example, and immediately turn to IP filters, detection software, or even retroactive audits. These tools and methods certainly have a place, but you’re missing the bigger picture by …

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Best Affiliate Software For Weightloss Brands

Best Affiliate Software For Weightloss Brands In 2026

Affiliate marketing can be a powerful tool for brands in the weight management space, but only if they’re using the right software. While some weight-loss brands offer products or supplements that don’t require FDA pre-market approval (dietary supplements are regulated as food, rather than drugs), those manufacturing or selling prescription weight-loss medications face far more …

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Best Affiliates Platforms For Semaglutide

Best Affiliates Platforms For Semaglutide (For Responsible Growth)

Semaglutide has become one of the most common therapies for weight management, and the demand has only continued to increase (with no signs of stopping). Brands operating in this prescription-only and highly-regulated space can use affiliate marketing to scale as any other business might, but not every affiliate platform can handle the nuance (or compliance) …

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best affiliate marketing platforms for ecommerce

Best Affiliate Platforms for E-commerce 2025

Ecommerce business growth can thrive through affiliate partnerships, and it might sound “easy” to launch one… until you start doing research and you’re encountering unfamiliar terminology, “request demo” buttons, and a lack of transparent pricing that brings the old saying, “If you have to ask how much it costs, you can’t afford it,” to mind. …

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