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Affiliate marketing can be a powerful tool for brands in the weight management space, but only if they’re using the right software.
While some weight-loss brands offer products or supplements that don’t require FDA pre-market approval (dietary supplements are regulated as food, rather than drugs), those manufacturing or selling prescription weight-loss medications face far more regulatory considerations.
Beyond tracking, attribution, and payouts, your affiliate platform should make it easy to oversee (and adjust!) the claims and messaging your affiliate partners are putting out there.
Weight Loss Affiliate Platforms At A Glance
| Compare | Highlights | Control & Compliance |
| Everflow | Incredible API access and customization (650+ endpoints), best for enterprise-level weight loss brands | Centralization for creative elements and all messaging strategies; FTC compliance oversight; if needed, FDA compliance workflows can be established (by you) |
| TUNE | Incredible API access and customization (650+ end points), best for enterprise-level weight loss brands | FTC compliance standard; complete control over compliance and marketing policies, program rules, and FDA oversight (if required) |
| Olavivo | Self-service with high support (including multilingual), deep tracking and analytics, highly adjustable commission and payout structures (including weekly or bi-weekly payments to partners) | High control on your end, but minimal compliance checks on the platform’s side; you’ll need to manage that oversight entirely |
| FlexOffers | Self-service, immediate network access to a large partner base without starting from zero | Includes FTC compliance, offers some oversight and advice concerning FDA compliance and regulations |
| PartnerCentric | Full-service: everything is done for you, from strategy to recruitment and management; offers competitor positioning and AI visibility as additional services | Oversees FTC compliance; establishes safeguards and guidelines, including advice on complying with FDA regulations (with your input) |
Whether you’re optimizing your weight loss brand’s existing affiliate program or launching a new one from scratch, this guide will break down the best affiliate software options for building lasting partnerships that boost sales and growth.
What Weight-Loss Brands Should Look For In An Affiliate Platform
Even if your brand doesn’t manufacture or sell prescription weight-loss medications that require FDA pre-approval, you still need to be aware of (and oversee) compliance for consumer protection, and stay within advertising laws.
As I mentioned earlier, supplements are regulated as food by the FDA, but claims (made by affiliate partners) have to follow the similar guidelines as supplement labeling, meaning they can’t state your product “will cure diabetes,” for instance, because it’s misleading.
Above all, managing your brand’s messaging is one of the most important things, and that includes your terms and conditions.
Before signing on with any affiliate software platform, weight loss brands should consider:
- Regulation oversight and compliance: Most reputable affiliate platforms have FTC oversight as a standard integration, but weight-loss brands need to establish and monitor their own compliance in that space. You should be able to update (or even remove) creatives and copy blocks easily to keep your brand’s messaging up-to-date across all of your partners, and create and update terms and conditions documentation (with automatic distribution to your partners).
- Pre-approved partners familiar with your industry: The platform’s affiliate network should have a dossier of partners with health and wellness experience, and a system to filter for top-tier partners. Publishers, creators, and even influencers who join your program should be well-versed in promoting weight-loss products (like supplements or even prescriptions like semaglutide) using “safe” terminology and medical claims that are on-brand and within established guidelines.
- 24/7 fraud monitoring: Any affiliate platform should automatically watch for and detect unusual activities (like duplicate transactions or large performance jumps). It should notify you automatically and give you the tools to (easily) examine, challenge, and fix any suspicious conversions or transactions.
- Flexible commission structures and payouts: The ability to provide different commission structures (percentage per sale or lead, flat fee per sale or lead, bonuses, and the like) provides more options to your partners. Flexible payout methods and even timing can further tailor each relationship in a way that benefits both sides.
- Multi-touch tracking and attribution with deep reporting: Some weight-loss products (like supplements) run on a simple ecommerce process, while others (like prescriptions) have a longer end-to-end journey that requires multi-touch tracking for proper attribution. No matter what types of products your weight-loss brand offers, the affiliate platform’s dashboard should provide clear (and easy to understand) reporting on clicks, conversions, and partner performance.
- Integrations: Make sure that any affiliate platform you’re considering has integrations for all of your brand’s current workflows, CRMs, analytics, or patient intake systems (if applicable).
- Solid support on the back end: Even if your brand isn’t new to affiliate marketing, onboarding support and continued support are vital to your program’s success. If something isn’t working, the platform’s team should be easy to reach and responsive enough to troubleshoot the issue quickly.
Everflow
Everflow is one of the best affiliate software options for brands operating in the weight-loss, health, and wellness verticals.
With its in-depth tracking, Everflow observes the complete user journey, enabling your brand to properly credit multi-touch conversions, and the dashboard shows you everything you need to know about your affiliates’ clicks, impressions, and conversions.
Whether you have an established partner base already or are just beginning your affiliate marketing journey, the Everflow marketplace includes health blogs, weight-management influencers, and other dependable voices, making recruitment simpler. You can adapt your commission structures however needed, including the models used and how (or when) payouts are triggered.
For prescription weightloss brands specifically, Everflow’s centralized offer management makes it easy to update, remove, or replace creatives, and offer visibility can be public, private, or set to require approval before use. You can also manually approve or block partner access, if need be, for single or multiple (bulk) partners.
Everflow provides a document storage system that lets you keep everything in one place, including compliance or legal agreements, marketing guidelines (including claims and terminology), brand assets, and compliance documents. You can also keep internal notes (that are only for your team and are not visible to your partners) regarding communications or issues that arise.
Although this is a powerful platform that can seem overwhelming for startups or those new to affiliate marketing, Everflow’s support is top-tier and responsive, and includes in-depth documentation and even course-certifications for mastery. Onboarding takes four weeks, but that time includes training so you’re well-equipped to run everything once you launch. And if you need help establishing your program, Everflow Plus is a white-glove service that will get everything situated.
Pros Of Everflow
- Multi-channel tracking and attribution with in-depth reporting and analytics
- Creative management is centralized so you can control brand messaging and offers from one place, with visibility settings available (public, private, or approval required)
- Centralized document storage for brand messaging, marketing guidelines, legal agreements, compliance documents, and more, with internal (brand-only) notes
- Terms and conditions set up with updates distributed to partners if/when they need to be made
- Flexible structure options for commissions and partner payouts
- Integrates with many CRMs, analytics stacks, payout systems, and other software
- Built-in fraud detection (with alerts and tools to rectify issues that arise)
- In-house marketplace with many partners familiar with the weight management space
- Fantastic onboarding and continued support
Cons Of Everflow
- Pricing is bespoke and may run higher than simplified affiliate platforms
- If required for your brand, FDA compliance is in your hands (but Everflow does provide tools to create related workflows)
TUNE
For enterprise-level weight loss brands, TUNE (previously known as HasOffers) is a powerful partner marketing platform with end-to-end self-service management.
TUNE offers extensive features, robust API access, and customization options, empowering you to personalize dashboards, reporting, partner segments, and payout processes.
It gives you the ability to “Build Anything On Our API,” providing more than 650 endpoints to craft workflows and solutions that automate your program. If that seems excessive (or overwhelming), they do provide consulting and dev services to help you set things up.
Using TUNE, you can carefully choose affiliates (like fitness specialists, nutritionists, or micro-influencers) whose values match your brand’s, which matters in the trust-dependent health and wellness market.
You have the freedom to establish your marketing strategies, adhere to compliance regulations, design commission plans (flat, tiered, or percentage-based), and implement tracking systems.
As great as all of that is, TUNE’s intricacy (and pricing) can be excessive for startups and smaller companies.
But if you’re a large weight loss brand looking for extensive API customization, TUNE can be a really solid choice, for sure.
TUNE Pros
- API access and customization that is second to none, especially for evolving strategies
- Absolute customization and control over program rules (including marketing policies and compliance)
- Multi-touch tracking and deep insights through reporting and analytics to measure performance across partners
- Complete date ownership
TUNE Cons
- This is far from a plug-and-play setup; your team is responsible for day-to-day management, recruitment, and relationship nurturing
- Being such a comprehensive platform, the costs associated with TUNE are steep
- It’s best for enterprise-level weight loss brands
Olavivo
A boutique affiliate platform and network designed for high-demand (and high-growth) verticals that include health and weight management, Olavivo is another self-service option for weight loss brands.
Olavivo wants “you to enjoy the ride” while they advertise it, providing a dedicated team of account and support managers to ensure your program’s success.
If your weight-loss product isn’t limited to one country, Olavivo’s international affiliate base (in over 125 countries) can help you test and scale across different regions without setting up separate partnerships everywhere.
Olavivo works well for CPA or lead-based offers, which is great if you want predictable acquisition costs rather than open-ended ad spend, although it doesn’t perform all that well for recurring subscription-based models.
One thing that’s great about Olavivo is the payout structure, which is flexible (weekly, bi-weekly, or monthly) with multiple payment methods that can keep affiliates motivated for better performance.
On the downside, however, is the fact that this is a boutique platform whose partner network isn’t as expansive as others on this list.
Olavivo Pros
- Network of hand-picked partners familiar with high-demand spaces that include health, wellness, and weight loss
- Multi-touch tracking and real-time reporting with in-depth analytics
- Highly flexible commission and payout structures, which include weekly, bi-weekly, or monthly payments to partners; payment options include PayPal and crypto if preferred
- Solid support from dedicated account managers and tech experts
Olavivo Cons
- Is a boutique affiliate platform; may have fewer affiliate partners and potentially less traffic diversity
- May not be ideal for weight loss brands dealing with FDA-approved products that require strict compliance, or those working on a subscription model
FlexOffers
The health and wellness vertical on FlexOffers has a considerable network of affiliate partners, which means your brand can easily connect with creators, publishers, and influencers already familiar with the space.
FlexOffers offers some degree of compliance oversight relating to promotional materials and medical claims for FDA-regulated products, along with guidance if your weight-loss brand needs it.
Enforcement and oversight is still your responsibility, ultimately, but the assistance is definitely helpful, nonetheless.
FlexOffers screens and approves affiliate partners to help ensure they’ll promote your brand’s products ethically and reliably, and deep analytics and reporting can help you to scale the partners who are performing the most.
The biggest drawback with FlexOffers is the payout structure, however. Although flexible commissions are available, the payout is (generally) on a Net-60 timeline, which isn’t necessarily ideal for your partners. If a commission is earned on the 15th of May, for instance, they get paid 60 days after the month of May ends (July). High performers might qualify for Net-30 (or even Net-7) payouts, but that takes time, and a Net-60 payout might hinder partner recruitment.
(Who wants to be paid more than two months after a commission is earned?)
Pros Of FlexOffers
- Well-established network of affiliate partners familiar with the weight loss industry
- Can provide some FDA compliance oversight and advice (although it is still mostly in your hands)
- Flexible commission structures and deep reporting/analytics
- Fraud detection and prevention
- Good support (technical and onboarding, and ongoing)
Cons Of FlexOffers
- Net-60 payout is standard, and that delayed payment can be less attractive to potential partners
- Set-up fees and escrow can be considerable, and the platform takes a 6% cut on earnings
- No dedicated training program for brands (like Everflow has)
PartnerCentric
If you want to establish an affiliate program but absolutely do not want to run it yourself, PartnerCentric is an agency platform that’ll manage everything for you.
Their proprietary software for tracking and analytics, FUSE™, follows customer journeys, whether they’re simple ecommerce (supplements) or longer multi-touch (referrals, patient sign-ups, or prescriptions).
In the weightloss space, specifically, PartnerCentric helps brands connect with reputable (and authoritative) affiliate partners and influencers that include dieticians, health professionals, and health/wellness creators. They focus on multi-channel recruitment to diversify your program, so it isn’t relying only on a certain type of affiliate partner (bloggers, vloggers, or publications, for example).
With PartnerCentric, you get personalized dashboards, extensive reporting, competitive positioning analysis, and even AI data visibility (although the latter two are additional services).
While this platform is fantastic for those who prefer to take a more hands-off approach to affiliate marketing, that’s also its biggest drawback: your brand can’t access things if immediate control is needed. For instance, if your weight-loss brand deals with prescription medications (like semaglutide) and regulations change, you can’t manually update your messaging; it has to go through the agency, which can take time.
Pros Of PartnerCentric
- This is a full-service performance marketing agency that provides guidance, program design, recruitment, optimization, and management
- Strategizes and diversifies partner relationships for highest performance
- Uses proprietary software for tracking and attribution, with in-depth reporting
- Offers competitive positioning analytics and AI visibility improvement as an additional service (with additional fees)
- Fraud protection is standard, as is FTC compliance
Cons Of PartnerCentric
- This is a fully-managed platform, so it’s more expensive compared to self-serve platforms like Everflow and others on this list
- Because you can’t access your creatives directly, if updates need to be made to your messaging or offers, it has to go through the agency, which can lead to delays
- Ensuring partners are delivering appropriate messaging (and/or removing those who are marketing your product inappropriately) is also in the agency’s hands, not yours
Closing Thoughts
Success with affiliate marketing in the weight management space depends on more than just performance. Of course, clicks and conversions and ROI all matter, but so does trust.
Investing in the right affiliate software will help your weight-loss brand to build ethical (and long-lasting) partnerships, maintain compliance that holds consumer trust, and grow your business in a responsible way over the long-term.